If you're reading this, you've probably just listed your car in Las Vegas or are thinking about it. First off, congratulations! You're stepping into one of the most exciting and potentially profitable markets for car sharing in the country.

But let's be real, it can also feel a little overwhelming, right?

You're probably asking yourself the golden question:

That's the million-dollar question, and the answer isn't as simple as picking a number and hoping for the best. In a city that never sleeps, the demand for rental cars is constantly changing. What works in July will leave money on the table in March. This is where seasonal pricing comes in, and it's the secret sauce to maximizing your Turo income. But don't worry, you don't need a degree in economics to figure it out. We've done the heavy lifting for you.

We've analyzed a whopping 6 months of Turo data in Las Vegas, from November 2025 to May 2026, covering nearly 200 vehicles and over 10,000 trips. The result? A simple, actionable guide that tells you exactly when to raise your prices, when to hold steady, and when to offer a little discount to keep the bookings rolling in. Think of this as your personal cheat sheet to Turo success in Sin City. So, grab a coffee, get comfortable, and let's dive into the nitty-gritty of how to price your car like a pro.

Las Vegas is a city of extremes. The dazzling lights of the Strip, the world-class entertainment, the scorching desert heat... it's a place of constant motion. And for a Turo host, that's fantastic news. Millions of people flock to Vegas every year, and they all need a way to get around. Whether it's a family heading to the Grand Canyon, a group of friends on a weekend getaway, or a business traveler attending a massive convention, the demand for rental cars is always there. But here's the catch: the demand isn't consistent. It ebbs and flows with the seasons, the holidays, and the major events that fill the city's calendar.

This is what we mean by 'seasonality.' It's the natural rhythm of the market, the predictable ups and downs in demand throughout the year. Think of it like surge pricing for Uber, but for your car. When everyone wants a ride, prices go up. When things are a little quieter, prices come down. As a Turo host, your job is to ride these waves of demand and adjust your pricing accordingly. This is called dynamic pricing, and it's not just a fancy term for experienced hosts. It's an absolute must for anyone who wants to be successful in the Las Vegas market.

Our data revealed a fascinating insight: a staggering 99% of vehicles on Turo in Las Vegas use discounts. The average discount is around 30% off the listed price. What does this tell you? It means that the sticker price you see on a Turo listing is rarely the price someone actually pays. Here's something really important to understand: when we talk about daily rates in this guide, we're talking about the actual rate after discounts are applied. The formula is simple: daily rate equals trip total divided by rental duration days. So if someone books your car for 5 days and pays $225 total after your discounts kick in, your actual daily rate is $45, not whatever your base price was before the discount. This is crucial because if you're not factoring in discounts when you set your prices, you're going to be way off in your calculations. But don't let that scare you. It's actually a huge opportunity. By understanding the seasonal trends and pricing your car intelligently with discounts built into your strategy, you can leapfrog the competition and turn your car into a serious money-maker.

Alright, let's get to the good stuff: the peak seasons. These are the times of the year when demand for rental cars in Las Vegas goes through the roof. This is your chance to charge a premium and significantly boost your earnings. Our data points to three key peak seasons you need to have circled on your calendar: December, March, and May.

First up is December. This one's a no-brainer. The holiday season brings a massive influx of tourists to Las Vegas. People are coming for Christmas, for the week between Christmas and New Year's, and of course, for the biggest party of the year: New Year's Eve. The city is buzzing with energy, and everyone wants a car to explore. During this time, you should be looking to increase your prices by a solid 30% above your average daily rate. So, if you normally charge $50 a day, you should be aiming for around $65. Our advice? Block off your calendar for the holiday period well in advance and set your premium pricing. You'll be amazed at how quickly the bookings come in.

Next, we have March. As the weather starts to warm up, Las Vegas becomes a magnet for two major groups: spring breakers and convention-goers. Spring Break brings a wave of college students and families looking for some fun in the sun. At the same time, March is a huge month for conventions, with major events like the CONEXPO-CON/AGG construction trade show taking over the city. This double whammy of demand means you can comfortably raise your prices by 20-25%. That $50-a-day car can now be listed for $60-$62.50. The demand is there, so don't be shy about charging a little extra.

Finally, there's May. This month is all about long weekends and celebrations. Memorial Day weekend is a huge travel holiday, and Las Vegas is a top destination. It's also graduation season, with families coming to town to celebrate their graduates. This creates a surge in demand, especially for larger vehicles that can accommodate families. For May, a 15-20% price increase is a smart move. Your $50-a-day car can now fetch $57.50-$60. It's a great way to kick off the summer season with some extra cash in your pocket.

So, what's the bottom line? By taking advantage of these peak seasons, you can increase your monthly revenue by 20-30%. If you're averaging $2,000 a month, that's an extra $400-$600 in your pocket, just from being smart about your pricing. That's the power of seasonal pricing!

Now, not every month can be a blockbuster. There are also the 'steady seasons' – the months where demand is consistent but not crazy. These are your bread-and-butter months, where the goal is to maintain a steady stream of bookings at your standard rates. According to our data, the steady seasons in Las Vegas are January-February, April, and June.

Let's start with January and February. After the holiday madness of December, things tend to cool down a bit. People are back at work, the kids are back in school, and the tourist numbers dip. This is the time to revert to your standard pricing. However, there's one massive exception in January: the Consumer Electronics Show (CES). CES is one of the largest trade shows in the world, and it brings over 100,000 tech professionals, journalists, and exhibitors to Las Vegas.

During CES week, the demand for rental cars skyrockets.

We're talking a 40% increase in demand!

For this one week, you should absolutely be charging a premium. But for the rest of January and February, stick to your standard rates. It's all about being strategic.

Next up is April. April is a lovely month in Las Vegas. The weather is perfect, and there's a steady stream of tourists. There are no major holidays or massive conventions, so the demand is pretty consistent. This is a classic 'set it and forget it' month. Well, not quite. You should always be monitoring your bookings, but you don't need to be making any major price adjustments. Stick to your standard rates and enjoy the consistent income.

Finally, we have June. June marks the beginning of summer, and the tourist numbers start to pick up. However, it's not quite the peak of the summer travel season yet. The real heat hasn't set in, and the crowds aren't as big as they will be in July and August. So, for June, standard pricing is still the way to go. Think of it as the calm before the summer storm. It's a good time to make sure your car is in top shape and ready for the busy months ahead.

The key takeaway for the steady seasons is this: don't get greedy. If you try to charge premium prices during these months, you'll likely see your booking rate drop. It's better to have your car booked at a standard rate than sitting empty in your driveway. These months are all about consistency and building a solid foundation for your Turo business.

Now, let's talk about the elephant in the room: the low seasons. These are the times of the year when demand for rental cars in Las Vegas takes a nosedive. But don't worry, it's not all doom and gloom. With a little strategic discounting, you can keep the bookings coming and avoid having your car sit idle. Our data shows that the low seasons in Las Vegas are July-August and September.

The biggest factor in the summer slowdown is the heat. Let's be honest, Las Vegas in July and August can feel like you're walking on the surface of the sun. The temperatures regularly soar above 100 degrees, and it's just not the most pleasant time to be outdoors. As a result, tourism numbers dip, and there are fewer conventions. This is when you need to be proactive and offer a discount. We recommend a 10% discount below your average daily rate. So, if you normally charge $50 a day, you should be listing your car for around $45. It might not seem like a big difference, but that small discount can be enough to entice a budget-conscious traveler to choose your car over a competitor's.

After the summer heat, we have September. The weather starts to cool down, but the tourist numbers haven't quite recovered yet. It's the post-summer lull, and the demand for rental cars is still a bit soft. For September, a smaller discount of around 5% is a good strategy. That $50-a-day car can be listed for $47.50. It's a small incentive to keep your booking calendar full.

The most important thing to remember about the low seasons is that it's better to have a booking at a discounted rate than no booking at all. An empty car doesn't make you any money. By being strategic with your discounts, you can maintain a consistent cash flow even during the slowest months of the year. It's all about being a smart and savvy business owner.

We've already touched on the importance of event-driven pricing with CES, but let's dive a little deeper. Major events are your secret weapon for supercharging your Turo income. These are the times when you can throw your standard pricing out the window and charge a significant premium. We're talking about a 30-50% increase above your average daily rate. Let's break down the biggest events in Las Vegas and how you can capitalize on them.

First, let's revisit CES (Consumer Electronics Show) in January. As we mentioned, this event is a game-changer. The sheer number of people it brings to the city creates a massive demand for rental cars. For CES week, you should be aiming for a 40% premium. If your car normally goes for $50 a day, you should be listing it for $70. And don't be surprised if it gets booked months in advance. Our advice? As soon as the dates for CES are announced, block off your calendar and set your premium pricing. You'll thank us later.

Next up is Spring Break in March. This is another huge opportunity. College students and families from all over the country descend on Las Vegas for a week of fun and sun. They're looking for convertibles, SUVs, and anything that's fun to drive. For Spring Break, a 30% premium is a good target. That $50-a-day car can now be listed for $65. Again, get your pricing set early to take advantage of the early bookers.

Then we have Memorial Day in May. This three-day weekend is a massive travel holiday, and Las Vegas is always a top destination. People are looking for cars for their weekend getaways, and they're willing to pay a premium for them. A 25% price increase is a smart move for Memorial Day weekend. Your $50-a-day car can now fetch $62.50. It's a great way to kick off the summer with a nice little bonus.

And finally, the granddaddy of them all: New Year's Eve. There's no bigger party on the planet than New Year's Eve in Las Vegas, and the demand for rental cars is absolutely insane. This is the one time of the year when you can really go for it with your pricing. We're talking a 50% premium, or even more. That $50-a-day car can now be listed for $75 or even higher. The demand is so high that you're almost guaranteed to get a booking. Just make sure you're prepared for the extra wear and tear that comes with a New Year's Eve rental.

The bottom line is this: event-driven pricing can add a significant amount to your annual income. We're talking an extra $1,200 to $2,400 a year, just from being strategic about a few key dates. So, get out your calendar, mark down these major events, and get ready to cash in.

So far, we've been talking about general pricing strategies. But the truth is, the type of car you have also plays a big role in how you should price it. A budget-friendly sedan is going to have a different pricing strategy than a flashy sports car. Let's break it down by vehicle type.

First, let's look at budget vehicles. These are your reliable, fuel-efficient cars like a Toyota Corolla or a Honda Civic. The average daily rate for these cars in Las Vegas is around $35. During peak seasons, you can increase your prices by 20-30%, bringing your daily rate up to $42-$45. During the steady seasons, you'll want to stick to your standard rate of $35. And during the low seasons, a 10% discount will bring your rate down to around $31.50. The key with budget vehicles is to stay competitive. Your renters are looking for a good deal, so you need to be mindful of your pricing.

Next, we have sport and adventure vehicles. These are your fun-to-drive cars like a Ford Mustang or a Jeep Wrangler. The average daily rate for these cars is a bit higher, around $70-$90. During peak seasons, you can really capitalize on the demand and increase your prices by 25-35%. That means you could be charging anywhere from $87.50 to $121.50 a day. During the steady seasons, you'll stick to your standard rate. And during the low seasons, a smaller discount of 5-10% is all you need. People who are looking for a unique driving experience are often willing to pay a little extra, even during the slower months.

Finally, let's talk about premium vehicles. These are your luxury cars like a BMW 5 Series or a Mercedes-Benz E-Class. The average daily rate for these cars is the highest, around $120. During peak seasons, you can increase your prices by 20-30%, bringing your daily rate up to $144-$156. During the steady seasons, you'll stick to your standard rate. And during the low seasons, a 10% discount will bring your rate down to around $108. The key with premium vehicles is to remember that you're selling a luxury experience. Your renters are not as price-sensitive, but they are expecting a top-notch vehicle and excellent service.

No matter what type of car you have, the principles of seasonal pricing still apply. The only thing that changes is the numbers. So, take some time to research what other hosts with similar cars are charging, and then use our seasonal guide to adjust your pricing throughout the year.

We've covered a lot of ground, but before we wrap up, let's talk about some of the most common pricing mistakes that new Turo hosts make. By avoiding these pitfalls, you'll be well on your way to success.

Mistake #1: Same Pricing Year-Round. This is the biggest and most common mistake. As we've seen, Las Vegas is a highly seasonal market. If you're not adjusting your prices throughout the year, you're leaving a ton of money on the table. The solution? Use this guide to create a seasonal pricing calendar for your car.

Mistake #2: Overpricing During Low Seasons. It can be tempting to keep your prices high, even when demand is low. But the reality is, an overpriced car is an unbooked car. It's better to get a booking at a discounted rate than no booking at all. The solution? Embrace strategic discounting during the slow months.

Mistake #3: Not Preparing for Events. Major events are a golden opportunity to maximize your income. If you're not blocking off your calendar and setting premium pricing for events like CES and New Year's Eve, you're missing out. The solution? Get your calendar in order and plan ahead.

Mistake #4: Ignoring Discounts. Remember that 99% of vehicles on Turo in Las Vegas use discounts. If you're not offering discounts, you're not competitive. The solution? Use strategic discounts to attract renters and keep your booking rate high.

Mistake #5: Set and Forget Pricing. The Turo market is constantly changing. What works one week might not work the next. You need to be actively monitoring your competition and adjusting your pricing as needed. The solution? Check your competitors' pricing at least once a week and be prepared to make adjustments.

Pricing your car on Turo can seem like a daunting task, but it doesn't have to be. By understanding the seasonal patterns of the Las Vegas market and following the simple strategies in this guide, you can price your car with confidence and maximize your earnings. Remember, it's all about being strategic, proactive, and willing to adapt.

Now go out there and start making some money!