If you're thinking about starting a Turo business in Las Vegas, here's one number that should grab your attention: 406 trips.
That's how many trips a Polaris Slingshot 2020 completed in Las Vegas over 6 months (Q3-Q4 2025). Not a Tesla. Not a BMW. A Polaris Slingshot.
I've analyzed 198 active Turo vehicles and 10,327 completed trips in Las Vegas, and the data reveals something surprising: the vehicles earning the most aren't what you'd expect.
Las Vegas’ Top Turo Vehicle - Polaris Slingshot
🎩 The Real Winners: What the Data Actually Shows
Let me break down what the numbers show from 198 active vehicles and 10,327 completed trips:
⭐ Top Performing Vehicles (Q3 - Q4 2025)
✨ Polaris Slingshot 2020 : 406 trips (67.7/month), 4.84★ rating
✨ Polaris Slingshot 2020 : 388 trips (64.7/month), 4.88★ rating
Ford Mustang 2019 : 350 trips (58.3/month), 4.90★ rating
Toyota Yaris 2017 : 282 trips (47.0/month), 4.85★ rating
Chevrolet Spark 2020 : 265 trips (44.2/month), 4.91★ rating
💸 Price Tier Performance (Q3 - Q4 2025)
✨ Budget Tier ($5.65/day): 79.9 average trips, 4.92★ rating
Mid-Range Tier ($8.57/day) : 58.6 average trips, 4.90★ rating
Economy Tier ($6.87/day) : 42.2 average trips, 4.83★ rating
Premium Tier ($13.10/day) : 42.8 average trips, 4.92★ rating
📣 Target Audience Performance (Q3 - Q4 2025)
📈 Exceptional Demand
✨ Sport (Performance) : 205.0 average trips, $9.13/day, 4.90★
✨ Adventure (Off-road) : 200.4 average trips, $10.64/day, 4.89★
📈 High Demand, Low Competition
Utility (Practical) : 83.7 average trips, $10.60/day, 4.97★
The math is clear :
Budget vehicles and sport/adventure vehicles are outperforming premium vehicles in trip counts and ratings.
Wind Therapy in a Polaris Slingshot - Las Vegas
🏆 Why Budget and Sport Vehicles Are Winning
Las Vegas is a unique market, but not for the reasons you might think. Here's what the data reveals:
Budget Vehicles Dominate Trip Counts
Budget tier vehicles ($5.65/day) average 79.9 trips—nearly double the premium tier (42.8 trips). Toyota Yaris and Chevrolet Spark are crushing it with 200+ trips each.Sport/Adventure Vehicles Have Exceptional Demand
Sport vehicles (Ford Mustang, Polaris Slingshot) average 205 trips—5x the premium tier. Adventure vehicles average 200 trips. These unique experiences drive bookings.Underserved Segments = Opportunity
Truck : Only 3 listings, 85.3 average trips (highest demand-to-competition ratio)
Minivan : Only 3 listings, 83.7 average trips (strong family demand)
Sport : Only 4 vehicles, 205 average trips (exceptional demand)
Tesla Reality Check
Tesla dominates market share (14.6% of listings), but some models show lower ratings (4.44-4.70). Competition is high, and differentiation is key.
The Top 3 Performing Vehicles in Vegas 2025
⭐ The Real Top Performers: Polaris Slingshot and Ford Mustang
If I had to recommend vehicles for Las Vegas based on actual data, here's what works :
🥇 Polaris Slingshot: The Unlikely Winner
Trips : 406 trips (67.7/month) — highest in market
Rating : 4.84-4.91★ (excellent)
Price : $2,064-2,257 (for rental period)
Market Position : Only 5 listings (2.5% of market)
Why It Works : Unique experience, low competition, high demand
🥈 Ford Mustang: Sport Performance Leader
Trips: 350 trips (58.3/month) — second highest
Rating: 4.90★ (excellent)
Price: $1,903 (for rental period)
Market Position: Sport segment (2.0% of market, 205 avg trips)
Why It Works : Iconic brand, strong demand, reasonable pricing
🥉 Toyota Yaris: Budget Champion
Trips: 282 trips (47.0/month) — top budget performer
Rating: 4.85★ (excellent)
Price: $1,199 (for rental period)
Market Position: Budget tier (best performance: 79.9 avg trips)
Why It Works : Low price, high demand, excellent ROI
Let's compare based on actual trip data:
🚗 Scenario 1: Toyota Yaris (Budget Champion)
Budget Beats Premium in Las Vegas, Nevada
Trips: 282 trips in 6 months (47/month)
Price Tier: Budget ($5.65/day)
Rating: 4.85★ (excellent)
Market Position: Budget tier (79.9 avg trips — best performance)
Competition: High (59.1% of market), but demand is strong
Why It Works : Low price drives volume, excellent ratings
🏎️ Scenario 2: Polaris Slingshot (Adventure Leader)
Vegas Adventure With A Polaris Slingshot
Trips: 406 trips in 6 months (67.7/month)
Price: $2,064 (for rental period)
Rating: 4.84★ (excellent)
Market Position: Sport segment (205 avg trips — exceptional)
Competition: Very low (2.0% of market)
Why It Works : Unique experience, minimal competition, high demand
Premium Vehicles Need Impeccable Conditions in Vegas
Trips: 42.8 average trips (premium tier)
Price Tier: Premium ($13.10/day)
Rating: 4.92★ (excellent)
Market Position: 26% of market, but lower trip counts
Competition: High (Tesla is 14.6% of market)
Reality : Higher price, but fewer trips than budget/sport vehicles
The data shows:
Budget and sport vehicles generate more trips, which can translate to more revenue despite lower daily rates.
📝 When Each Vehicle Type Makes Sense
Based on actual data, here's when each segment makes sense:
✅ Consider Budget Vehicles (Toyota Yaris, Chevrolet Spark) If:
You have limited capital ($10,000-15,000)
You want maximum trip volume (79.9 avg trips)
You prefer volume over margin
You're just starting out
Data shows : Best performance tier (79.9 trips, 4.92★)
✅ Consider Sport/Adventure Vehicles (Polaris Slingshot, Ford Mustang) If:
You want unique experiences (205 avg trips)
You want low competition (2.0-3.5% of market)
You can handle higher maintenance
You want exceptional demand
Data shows : Exceptional trip counts (200+ trips)
✅ Consider Truck/Minivan If:
You want highest demand-to-competition ratio
Truck: 85.3 avg trips, only 3 listings
Minivan: 83.7 avg trips, only 3 listings
Data shows : Highest opportunity segments
You have $30,000+ to invest
You want higher daily rates ($13.10/day)
You can differentiate (Tesla competition is high)
You're comfortable with fewer trips (42.8 avg)
Reality : Higher price, but lower trip volume than budget/sport
If you're going premium, here's the strategy that works best in Las Vegas:
Test the market with one vehicle
Learn the premium guest expectations
Build your reputation
Optimize your operations
☐ 2. Choose Strategic Location
Near Las Vegas Strip (premium pricing)
Airport proximity (convenience)
Downtown (good balance)
☐ 3. Price Competitively Initially
Start 10-15% below market average
Build 5+ positive reviews
Then raise to premium pricing
Use dynamic pricing for events
☐ 4. Focus on Guest Experience
Premium vehicles = premium expectations
Quick response times (under 1 hour)
Impeccable vehicle condition
Professional communication
Extras (phone charger, water, etc.)
☐ 5. Optimize for Events
Block calendar for major events (CES, conventions)
Price at premium (30-50% above average)
Book early for peak periods
Maximize revenue during high-demand periods
🤦 Common Mistakes to Avoid
☑️ 1. Overpricing Too Early
Don't price at premium before building reviews. Start competitive, earn reputation, then raise prices.
☑️ 2. Neglecting Maintenance
Premium vehicles require premium maintenance. Poor condition = poor reviews = lower bookings.
☑️ 3. Ignoring Seasonal Patterns
Las Vegas has clear seasonal patterns. Don't use the same pricing year-round. Adjust for events and seasons.
☑️ 4. Poor Location Choice
Premium vehicles need premium locations. Avoid areas far from Strip/airport. Consider guest convenience.
☑️ 5. Slow Response Times
Premium guests expect premium service. Quick responses, clear communication, professional service.
The Bottom Line
Based on 6 months of actual Las Vegas Turo data (198 vehicles, 10,327 trips), the winners are clear: budget vehicles and sport/adventure vehicles are outperforming premium vehicles in trip counts and ratings.
Key Takeaways :
Budget tier has best performance : 79.9 avg trips vs. 42.8 for premium
Sport/Adventure vehicles have exceptional demand : 200+ avg trips
Truck and Minivan are highest opportunity : 85+ trips, only 3 listings each
Top performers : Polaris Slingshot (406 trips), Ford Mustang (350 trips), Toyota Yaris (282 trips)
Tesla reality : 14.6% market share, but some models show lower ratings (4.44-4.70)
The data doesn't lie : If you want maximum trips and proven demand, budget and sport vehicles are your best bet. If you want premium pricing with fewer trips, premium vehicles work—but you'll need to differentiate in a competitive market.
For new hosts : Start with budget vehicles (Toyota Yaris, Chevrolet Spark) or sport/adventure vehicles (Ford Mustang, Polaris Slingshot) for proven demand and lower competition.